I officially entered this world at the age of 18 with the recruitment to the IDF spokesman unit, and until now there has not been a single dull moment. I did my military service in the military correspondents section in the communications branch of the IDF Dover (and I was also selected as an outstanding soldier), from there I went on to the Ministry of Labor and Welfare (during the time of Minister Ora Namir), at the same time I graduated with a bachelor’s degree in communications and political science with honors at the Hebrew University, from where I moved to the Histadrut as the assistant head of the communications director In a stormy and interesting time, and at the same time I graduated with a master’s degree in communication at the Hebrew University.

For six years I served as the communications advisor to the Minister of Science, Culture and Sports, Matan Vilnai, and managed the move to merge the communications systems of the unified office and its branding. Later I served as the VP of Marketing and Communications of the Public Trust Organization. In April 2008 we founded Ben-Hurin and Alexandrovich.