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Ben Horin Alexandrovitz was established in 2008 and provides strategic-communication consulting, crisis management, campaign management, spokespeople and public relations services. We are growing at a fast pace, while maintaining our reputation, which is based on the values – responsibility, reliability, initiative, creativity, striving for victory and Israeli patriotism.


Our vision is to “achieve through the media” – to achieve the goals of our clients, ourselves and the journalists.

The team, consisting of over 40 excellent professionals, is led by Itai Ben Horin and Tal Alexandrovitz-Segav. In addition to the “traditional” media work, the company is a leader in the digital media niche, and manages a line of brands, on social networks and other new media avenues. The company won 22 “Roaring Lions”, the annual award of excellence of the Israeli Association of Media Consultants and Spokesmans. In 2021, we won the Golden World Awards of the International Public Relations Association IPRA, for the campaign of Maccabi Health Service, accompanied by Ben Horin Alexandrovitz, as part of the vaccination campaign against COVID-19.

We love our profession, we are excited by the ability to influence through it. Over the years, we have been involved in a number of campaigns, crises and clients that have had a positive impact on Israel – thus our pride.

We are the only hybrid company in the industry, providing a full response to all customer needs, and know how to adapt ourselves to any project – either by our team or in collaborations that we enjoy doing with colleagues.

We offer our clients the variety of experienced professionals in Israel with specializations in different worlds of content, together with a variety of media products and services so that for each client we tailor a suit according to his measurements.

We work in constant synergy, collaborate and join forces between the teams and between the departments – in a working method of mixed teams, in collaborations and lateral meetings – so that each customer benefits from the knowledge and experience available in the entire company.