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The Commerce and Influencer Department works with leading companies and brands in Israel and around the world across the fields of fashion and lifestyle, food, hospitality, tourism, and more.
The department combines communication expertise with a deep understanding of the business and consumer worlds, leading large-scale initiatives that create a strong, relevant, and effective brand presence. It specializes in developing innovative communication strategies and smart, precise campaigns that serve its clients’ business and media objectives.
Alongside its media activity, the department operates a dedicated influencer division with extensive experience in collaborations with influencers from diverse industries. This division supports clients throughout the entire process—from concept development and message creation, through the careful selection of influencers and alignment with brand values and tone of voice, to producing high-quality content that strengthens and amplifies brand activity throughout the year.
