Noam Furer Holding a BA in Political Science and an MA in Communication from Tel Aviv University, I am one of Israel’s veteran social media managers with 15 years of experience in digital content, new media marketing, and advertising. I’ve taught courses in digital communication and information technologies at Tel Aviv University and lectured on strategy and new media. I’ve advised and managed digital activities for dozens of organizations, public figures, and politicians, and led several high-profile campaigns. I believe in creating unique digital experiences based on strategic thinking, unique insights, and big ideas, all while paying attention to every detail, down to the pixel and user level.

I love connecting with people—and computers. On one hand, I wish I could have lived in ancient Greece, wandering the Agora and sharing my ideas (or just meeting new people). On the other hand, I’m glad I was born in an era where computers allow so many connections to happen. My first interaction with a computer was in 4th grade when I learned to program in BASIC (I developed a computer game where you had to catch bees represented by asterisks inside a hive shaped like a hashtag). Since then, computers and I have been inseparable.

Status: Married + two sets of twins

Music: A fan of Ilanit, with a musical taste that spans from classic Israeli tunes to hyperpop.

Reading: Everything, but mostly blogs and obituaries.

Hobbies (if there’s time): Making sushi and Ptitim (“Ben Gurion’s Rice”).

Why I’m in this profession: I’m driven by a desire to make a meaningful impact, fully aware that remarkable transformations can be accomplished through the power of social networks and digital communication. The future undeniably lies within the online space, and that’s where we’re dedicated to leading innovation, creating connections, and driving change every day.

My day starts with: RSS.

 

 

“Winners tip? Start by listening. Understand your values, your audience, and the market you operate in. Then, build a strategy based on creative thinking, data analysis, and lots of passion. Because at the end of the day, marketing isn’t just about numbers; it’s a story. A story you tell the world, and a story you want the world to tell about you.”