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Our High-Tech and Technology practice provides strategic communications consulting to companies, startups and executives operating in a fast-moving, innovative and highly competitive environment. We combine deep familiarity with the technology and business landscape with expertise in strategy, content, digital communications and crisis management, working closely with all of the firm’s departments to provide each client with a precise, comprehensive and effective communications framework.
The high-tech industry moves fast. But for great technology to become a meaningful story, it needs to be explained clearly, positioned strategically and connected with the right audiences.
Ben Horin Alexandrovitz, one of Israel’s leading strategic communications consulting firms, works with high-tech companies, startups and technology companies on communications strategy, reputation, content, digital communications and crisis management.
We help companies turn technology, products, vision and business developments into clear and relevant stories that speak to the media, customers, investors, partners, employees and decision-makers.
Strategic communications consulting for high-tech companies should not begin with the question, “How do we generate exposure?” It should begin with understanding the company’s business objectives.
We study the market, the product, the competitive landscape and the relevant audiences, identify the story that differentiates the company, and build a communications strategy designed to support its goals.
Whether we are working with an early-stage startup, a growth company, a publicly traded company or a global technology corporation, we adapt our work to the company’s stage, objectives and operating environment.
Technology can be complex. Good communication should make it easy to understand without simplifying its value.
We support product and technology launches, funding rounds, market expansion, partnerships, executive appointments, research and major business developments, connecting each of them to a broader story that matters to the audience.
The goal is not only to explain what the company does, but why it matters now.
Technology companies need more than media presence. They need to build authority and position.
Through content strategy, thought leadership, digital presence, interviews, articles, conferences and professional platforms, we help executives and experts become recognized and influential voices in their fields.
This turns strategic communications into a long-term tool for building trust, reputation and professional authority.
The boundaries between communications, content, digital and social media have largely disappeared.
A strong communications initiative can begin with a piece of data or a business story and evolve into an article, a LinkedIn post, a campaign, a video, a conference or a broader content platform.
That is why our work brings together the firm’s different capabilities, enabling clients to benefit from a comprehensive communications framework built around one strategy across all relevant channels.
High-tech companies operate in a fast-moving and highly sensitive environment. A technical failure, cyber incident, organizational change, privacy issue, regulatory development or public criticism can quickly become a communications crisis.
We support companies both in preparing for potential crises and in managing them in real time, including scenario planning, message development, executive preparation, monitoring and response management across the media, employees, customers and the wider public.
We do not view communications as an end in itself.
Our goal is to strengthen the brand, build trust, establish the position of the company and its leadership, support business growth and ensure that our clients do not simply participate in the conversations shaping their industries, but help lead them.
