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To lead – you need to plan. In our strategy department, we leave nothing to chance. Every move and campaign is carefully constructed with a broad and deep understanding of the market and objectives. With precise planning and uncompromising execution, we create the moves that lead to success and victory.
Ben Horin & Alexandrovitz Strategy Department is dedicated to planning the moves that lead to victory. We focus on in-depth analysis, market and competitor understanding, and clear, targeted goal-setting—all to achieve optimal results for our clients. Every initiative we create is built on a solid foundation of research, accumulated experience, and meticulous planning, with one primary goal: to ensure our clients, our partners, maintain a competitive edge in any situation and on any platform.
We don’t just build strategies—we turn ideas into reality. By combining exceptional creativity, innovative thinking, and rapid response capabilities, we operate with agility and precision in every field—advertising, campaign development, strategic initiatives, crisis management, content creation, branding, and public relations. With extensive experience in both local and international markets, we know how to connect strategy with vision, transforming every plan into an impactful move that drives change and leads to success.
Our diverse clientele, ranging from global corporations and government bodies to third-sector organizations, allows us to deliver tailor-made solutions for each one. We understand that every client is unique, which is why we focus on creating strategies customized to their specific needs while maintaining a holistic and long-term perspective.
Led by Noam Furer, our VP of Strategy & Digital, our department believes that the right planning can change realities and that investing in precise analysis and thorough preparation is the key to success. Whether launching a comprehensive advertising campaign, building a new brand, or managing a complex communications crisis, we ensure that every step is calculated and that every move leads to the desired outcome. Each strategy is crafted with the utmost attention to detail, from market analysis and competitor insights to understanding client needs and shaping sharp, precise messaging. We recognize that the communications landscape is rapidly evolving, which is why we blend technological innovation with proven methodologies to deliver solutions that align with the changing reality. Our commitment to excellence is reflected in every project, and we always strive to create added value for our clients. Whether it’s long-term planning or immediate action, we’re here to ensure that your strategy is always one (or two) steps ahead.
