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Itay Ben Horin

Married + 2

Specializing in strategy formulation and crisis management

After significant military service in the Magellan unit, he began his journey in the high-quality professional world of strategic-communication consulting.

Has a bachelor’s degree in law from Tel Aviv University (specialization in the legal department of the Ministry of Defense), and a master’s degree with honors in public policy from Tel Aviv University

(Thesis in the analysis of public policy processes according to Newton’s laws of motion: the vector model ©).

In 2000, he founded the “Awakening” movement, which fought for the distribution of the burden of service, the recruitment of ultra-Orthodox yeshiva students into the army, and the improvement of the rights of reservists. One of the products of the struggle is the reserve law which was passed by the Knesset in 2008.

In 2002, he founded the “Other Israel” movement, which was a mass youth movement that formulated a vision and a strategic work plan to create a better State of Israel. The movement even ran for the Knesset in 2003.

Currently a board member of the Forum for Equal Service, the organization that leads the fight for the recruitment of yeshiva students and the fight against evasion and refusal – he presented on the matter to the High Courts, initiated field activities and wrote dozens of articles. Below is a speech during a rally to repeal the Tal Law that took place in the summer of 2012.

Member of the board of directors of the organization Israelize, which deals with smart Israeli advocacy in the world.

Graduated from a management course at Harvard and the “Maoz” program for leadership.

In 2004, he published his first book, “Newton died a virgin” by Akedmon. The book deals with philosophical insights and sold over 1000 copies.

In 2007, the second edition of the book was published.

In 2009, Ben Hurin’s second book – The Q Generation – was published. The book connects the laws of nature and social life. The book sold hundreds of copies.

In 2015, his third book “The Battle of the Service” was published by Kinneret Zamora Beitan.

Found in the last decade in the lists of influential people in the Israeli media of several magazines.

He founded the company and serves as joint CEO.

Political: Managed the election campaign of the Labor Party in 2013. Managed the Blue and White Party campaign in 2019 which ended with a historic result of 35 mandates. Avi Nissenkorn’s election campaign for the leadership of the Histadrut which ended in a landslide victory with about 65% of the voters. He managed the election campaign of the mayors: Zeev Bilski, Michael Biton and Tal Ohana.

Business: Over the years, he served as a communications consultant for entities such as Bank Leumi, Altshuler Shaham, Delek Group, Microsoft Israel and more.

Public: Worked with a series of ministers and government offices, among others: the Ministry of Economy, the Ministry of Internal Security, the Ministry of Culture and Sports, the Ministry of Welfare and the Ministry of Homeland Defense.

Crisis management: Handled a series of national media crises such as: former Chief of Staff Gabi Ashkenazi in the Harpaz affair, Haifa Chemicals, the Ministry of Health in the first Corona crisis and more.

Social: a strategic consultant for the Latet organization since 2008, led a series of media struggles that caused important changes in Israel.

Why I am in the profession: the ability to influence, to engage in a multidisciplinary field where you work with intelligent people who promote important things. There is no more interesting profession, where in one day you deal with so many fields, and every day looks completely different.

The part I start the paper with: no particular order, usually first of all items related to customers.

One item I’m proud of: mainly the strategic collaborations we created between the media and the customers.